Welcome to an interview for the series Game Credits Who’s Who (#GameCreditsWW). Ever read the credits page of a game you enjoy and wonder about the various positions listed? Would you like to work in the game industry someday but are not sure how some of the positions work? This Monday series will take a personal look into those positions and introduce you to real people doing those very jobs in the game industry. This week, let me introduce you to Jake Theis, Senior Marketing Communications Manager for Gen Con.
Tell us a little about yourself and what you do as Senior Marketing Communications Manager for Gen Con.
How did you become the Senior Marketing Communications Manager for Gen Con?
I’ve worked in the gaming industry for about 12 years, with about 10 years in tabletop and two in digital gaming. I studied marketing and international business in college, and was always passionate about the game industry. When an opportunity arose in late 2015 to leave university marketing and transition to gaming, I jumped at the chance and moved cross country.
Share with us some of your recent projects.
Gen Con 2016! It was a terrific convention, and it takes a full year, plus, to make the Best Four Days in Gaming! In addition to marketing badge sales and events at the convention, we work with exhibitors, show sponsors, and local partners to create a giant gaming community.
What is your greatest frustration or pet peeve as Senior Marketing Communications Manager for Gen Con?
With our showing having set show dates and so many awesome, fun projects to pursue, prioritizing great ideas for timing means that we don’t get to do everything we want each year. The ship sails in August each year, and we have to get as much great stuff as possible.
How can readers learn more about you or contact you?
Gen Con has many ways we interact with fans throughout the year. We communicate more during the run-up to the show than we do in the winter months, but we still try to bring fun news to attendees year-round.